Mr. Woo, there are plenty of great answers here, and each is valid in it's own right. What I have to add is this: Escapism. The "flight of fancy" appeal has been borne through other sources, such as Crime Noir, Sci-Fi, Fantasy, and plenty of Action & Adventure tales in magazines and books, and given the added visual medium which is inherant in comic books, this definitely adds to the immediate accessibility of comic superheroes. The thought of accomplishing tasks deemed "impossible" in reality is a strong drive for plenty of people, males and females alike, and while it seems to have its base appeal in younger people and teens, the attraction has seemed to last with plenty of us in our later years. Comic superheroes are colorful; think of Superman's, Wonder Woman's and Spider-Man's costumes. Readers also can lend bits of their own imagination to the action and storylines, which I believe is an important factor; while comic books can seem like they are full of action, it is still a "static" medium for all intents and purposes, because the stories and heroes are illustrated and written on paper. Comic superheroes have reflected the times, as others have stated here, as well, and iconic characters as Superman, Batman, Wonder Woman, Capt. America, Prince Namor, the Sub-Mariner have all "assisted" the U.S.A.'s propaganda and war bond efforts during WW2, for example, and the writers and artists constantly change the attitudes and stories of the characters to match the trends of readers' mindsets and even social events. We love comic superheroes because they reflect whom we wish we could really be had we the means to do the things these characters do: fly, pick up tanks with our bare hands, walk through walls, punch out a bad person, shoot fire, etc. To overcome incredible odds, because life gives us some challenges that are indeed difficult, and I implore you to visit with anyone who has a physical or mental challenge, and you will truly know what I mean. Families of our Armed Forces, who suffer every day, never knowing specifically what is happening with their loved ones far away, yet brave enough to sacrifice their time and love for the Soldiers, Airmen, Marines, Sailors to fight for our country, whether the cause is agreed or not; these are people who have to overcome overwhelming challenges. The list can go on and on, but there are plenty of reasons, which does have its true base in Mythology, whether it's from Greek, Viking, Chinese, or Celtic, there have been plenty of tales of fancy where the central character(s) accomplish something so impossible, the stories last. The simple appeal of a teenager acting out his desire to best all odds like Peter Parker, the Amazing Spider-Man, to Batman, who's nature it is to use his taught skills as a fighter and whose status in society allows him to fulfill the role as a "savior" of his city, to the Incredible Hulk, who represents the unbridled anger we all wish we could release and perform the phsyical stunts he does; all of these superheroes represent the best of who we yearn to be and even the worse we can be, at times, and that is why we continue to relate to them, esp. given the worldwide struggles in reality. We need grand forms of escapism, and comic superheroes can and have provided it.
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